Which Web Design Would You Choose?
Poor Quality Website
Click image to see faults with the design
Tom's Website Design
This is Tom's Website. Tom Is a Tree Surgeon and has been working as a Tree Surgeon for 15 years. 8 years ago Tom finally decided to get a website design for his business. He used Yellow Pages because their book always worked well for him. Everyone else seemed to have them so he thought OK I'll get one to. Tom is a great Tree surgeon. He delivers an outstanding service and always leaves his customers feeling happy.
Unfortunately Tom doesn't really care about his website too much. "It's just there". Tom does OK for work, some weeks better than others and will take most jobs on however big or small. Mary runs a business park. She needs someone with Tom's skills, work ethic and professionalism. She hears about Tom from a friend. Mary get a link to Tom's website. She takes one glance at it and clicks straight back off it.
Mary has high standards and was immediacy put off by Tom's old school, badly designed website. Mary didn't even think of Tom after she'd clicked off the site and simply looked at his competitors. Mary then found another local Tree Surgeon called Joe. This website looked far more professional and Joe won a very lucrative contract after Mary contacted him.
Professional Website
Tim's Website Design
This is Tony's website. His family run business was started by his dad also 15 years ago. He delivers an outstanding service and always leaves his customers feeling happy. His dad thought a website would be a good idea 15 years ago. At the time he invested in a bespoke website built to suit his business. It worked well. However every 4 or 5 years the website looked out of date. Mobile phones were on the rise and more and more people were accessing the internet via phones and tablets. His dad got a new website to fit with this trend. Good jobs continued to come in.
His last new website was re designed around 4 years ago to match current changes to the internet. It now looks slick and works perfectly on any device. It even appear number one on Google in his trading areas. Tim now runs the business and keeps the website up to date with new images of recent work and reviews. One day Mary contacted Tim. She's been recommended to a guy called Tom, but his website had made her feel he can't be that good with a website like that! Tim''s website was so beautiful. This company obviously cared about how they came across to people. Professional and Trustworthy looking. Tim won the lucrative contract with Mary and still works for her till this day.
The moral of this story?
People make their minds up in milliseconds when they look at your website. Tom might get the odd phone call from it. But does not realise how much good quality work he is losing out on to his competitors. Joe invested £1500 in his website design and £1200 per year for hosting AND getting it found locally on Google.
Tim makes 40K a year in business from his website alone. That is on top of the word of mouth business he gets as a matter of course. Tim has essentially paid nothing for his website and marketing. Tom pays £250 per month for his website. That is £3000 per year. He's had it 8 years and it has cost him £24000! Direct work from it is close to zero.He's made around £20000 from it in those 8 years. He'd do better playing on a slot machine!
