What’s corporate identity got to do with my business?
Online Corporate Identity? That sounds expensive? Actually this a big sounding phrase for the “bleedin obvious”.
As business identity consultants we can help you understand and implement corporate identity includes colour schemes, designs, and ‘a voice’ that creates a visual statement about a businesses identity. It works for a one man band plumber as well as it works for a multi million pound company. It is a statement of how a business views itself and of how it wishes to be viewed by others!
What does online corporate identity include?
Online corporate identity can include websites, SEO, social media marketing and marries well with ‘traditional’ corporate identity such as signage, logos, slogans, stationery, workwear, and is often completely overlooked or not understood by many businesses. Therefore corporate identity both online and in the ‘old’ world is either strong or weak and is fairly permanent unless otherwise changed, such as a rebranding exercise.