The most important part…
When discussing SEO, keyword research is probably the most important part. You need to know who you are targeting and what your competition is. Throughout this blog we are going to go through the research which is put into to finding the best keywords for SEO purposes.
When used correctly, SEO Keywords will get sites up on Google where they can be seen. Without proper Meta Keywords, sites would be useless as no one would ever see them.
Key phrases are usually broken up and grouped based on the number of words which is in the phrase. If there are more words in a phrase then that is usually easier to rank higher on Google as there should be less competition. However, when it comes to SEO nothing is a sure thing.
What is the value of a keyword? There are two ways of looking at the values:
- The monthly search volume
- The conversion rate
If the monthly value of a keyword is high (more than 850 searches a month) then it should be avoided as that means that there is a lot of competition to compete with. Use a Keyword Tool to find out the best searches.