REQUIREMENTS: Website redesign, responsive optimisation
Organic Google Listings:
Flexible Medical wanted to be found on Google for all the main services that they offer to their clients. They requested that all keywords were located on the first page of Google to compete with their competition.
What We Did
Keyword Research was done in order to see what a potential client would type to find the services offered by Flexible Medical. Competitor Analysis was also undertaken in order to understand what the market sector was doing with regards online marketing and then find the niches that we could target for the client that would generate enquiries for the long term.
We had to ensure that any potential client could easily navigate around the site without multiple click throughs to find what they’re looking for. This was done at the pre-build stage by wire-framing the initial design. Funnelling the user was in the upmost of our thoughts.
The website was built with speed in mind (as this is a ranking factor and also assists in keeping the users on the site for longer). This was done by optimising all HTML, images, CSS & JS files. The site uses several caching techniques to ensure a fast response times when moving from one page to another. We have also upgraded the servers to further improve the overall user experience.
Since inception the client has received over 160 enquiries per month via their contact page. They have gained a wide variety of repeat orders in many different sectors within the business which has increased their turnover and profitability.